Reader's Digest began conducting its first direct mail Sweepstakes in the United States in 1962. Today, after more than four decades, Reader's Digest still holds one of the most popular and successful Sweepstakes around the world. Giving away more than S$700,000.00 worth of attractive prizes and CASH each year, the Reader's Digest Sweepstakes and promotional giveaways generate widespread interest across Asia!